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After launching an AI chat assistant in our app, session length went up 25% but 60-day retention fell. What's going on?

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AI features are unusually good at producing engagement that is actually friction. The question tests whether you can tell the two apart in the data.

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AI features are unusually good at producing engagement that is actually friction. The question tests whether you can tell the two apart in the data.

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Next in this trackMetrics for Silent AI Failures Next in this trackPrompt Caching Savings and Pitfalls Next in this trackUnit Economics of a Global Consumer AI App

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