A range is not a pricing input. Work out cost per accepted task by effort level and cost per account by cohort, compare flat, allowance and usage plans on the same customers, then say what would change your choice.
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Fictional research agent sold to team leads who pay monthly by card. All costs, rates and usage figures are illustrative planning inputs from the last 30 days. Rejected attempts are paid for, and usage is assumed not to change with the price structure until you test it.
| Model cost per attempted task | Median $0.15, mean $0.60, 95th percentile $3.00, 99th percentile $6.00. |
|---|---|
| Quick tasks | $0.10 model cost and $0.02 search fees per attempt; 96% accepted without a rerun. |
| Standard tasks | $0.60 model cost and $0.06 search fees per attempt; 88% accepted without a rerun. |
| Deep tasks | $3.40 model cost and $0.20 search fees per attempt; 80% accepted without a rerun. |
| Support | $1.50 per paying account per month. |
| Light accounts | 70% of paying accounts; 20 quick, 6 standard and 1 deep accepted task a month. |
| Regular accounts | 25% of paying accounts; 40 quick, 24 standard and 4 deep accepted tasks a month. |
| Heavy accounts | 5% of paying accounts; 80 quick, 80 standard and 50 deep accepted tasks a month. |
| Payment fees | 3% of revenue. |
| Buyer time estimate | 5, 20 and 60 minutes saved per accepted quick, standard and deep task; 1, 5 and 20 minutes of review per attempt; $80 loaded hourly cost. |
Your task. Compare a flat $49 plan, a $49 base with pooled credits and pure usage pricing. Calculate cost per accepted task, monthly cost and margin by cohort, and buyer value for a heavy account. Recommend a structure for this buyer and state what would change it.
A competitor launches unlimited deep research for $40 a month, and sales wants to match it.
Shadow billing is back. Regular accounts now run six deep reports a month, not four, and 30% of heavy accounts say they would cancel at their projected bill.
A range is not a pricing input. Work out cost per accepted task by effort level and cost per account by cohort, compare flat, allowance and usage plans on the same customers, then say what would change your choice.
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