activation

Tenfold growth is not an optimisation problem. The interviewer wants to see you find new users the product does not serve today, and protect reliability and margins while doing it.

An empty box asks users to guess what the AI can do. Start from the job they opened the product for, and measure whether suggestions lead to tasks that succeed.

A platform metrics question. Token volume is the obvious answer and the incomplete one. The interviewer wants the developer funnel, reliability, economics and migration health in one coherent set.

Activation is the developer platform's equivalent of a product's first-run experience. The interviewer wants a diagnosis from real sessions and a set of fixes that remove each step of friction.