33Publishers say our AI answers take the traffic their content earns. Redesign the answer page so sources still get visits.▼hardNewGooglePerplexityShopify◆ premiumSearch visits with an AI summary produced 40% fewer outbound clicks in one large study. Decide which questions deserve a complete answer, which deserve a doorway and how you will measure the difference.Practise this question →Read answer →
10Our reported AI revenue nearly doubled this quarter. Before it goes in the board deck, what do you check?▼hardNewSalesforceServiceNowMicrosoft◆ premiumAI metrics have unusually soft edges: what counts as an AI product, a resolution or an active user can widen without anyone announcing it. This question checks whether you audit a good number as hard as a bad one.Practise this question →Read answer →