kill criteria

A craft question that separates PMs who have shipped AI features from those who have read about them. The answer is a document organised around failure modes, thresholds and evidence.

A portfolio question. Spreading money evenly guarantees mediocre results; betting everything on one idea risks it all. The interviewer wants a portfolio with evidence gates, staged funding and kill criteria.

Stopping work is one of the hardest PM decisions, and AI projects need it often because feasibility is uncertain. Panels want evidence, criteria, timing and care for the team.