Would you fund an AI answer product with advertising? Choose a first experiment and calculate the economics.
Make your call first. Use the published answer and rubric to examine your reasoning when you are ready.
Case briefRead the inputs, then make your call
You are considering a hypothetical ad-funded answer product. These planning figures are fictional and are not vendor rates.
| Monthly queries | 1,000,000 |
|---|---|
| Eligibility and fill | 30% of queries eligible; 50% fill; one ad impression per filled query. |
| Ad performance | 2% click-through rate; $1 revenue per click. |
| Inference | Cost of $0.006 per total query. Other costs and existing revenue displacement are not included. |
Your task. Calculate the economics, choose an experiment and protect user trust and partner value.
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