Separate sponsored placement from answer quality, account for publisher incentives and calculate revenue per eligible query.
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You are considering a hypothetical ad-funded answer product. These planning figures are fictional and are not vendor rates.
| Monthly queries | 1,000,000 |
|---|---|
| Eligibility and fill | 30% of queries eligible; 50% fill; one ad impression per filled query. |
| Ad performance | 2% click-through rate; $1 revenue per click. |
| Inference | Cost of $0.006 per total query. Other costs and existing revenue displacement are not included. |
Your task. Calculate the economics, choose an experiment and protect user trust and partner value.
Separate sponsored placement from answer quality, account for publisher incentives and calculate revenue per eligible query.
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