Sell an AI quote assistant directly or through a scheduling partner?
Make your call first. Use the published answer and rubric to examine your reasoning when you are ready.
Case briefRead the inputs, then make your call
Fictional quote-assistant channel choice. Figures are USD. Each cohort starts together and remains active for the comparison. Delivery costs include variable model, review and support work. Acquisition is one-time spending; fixed expenses are excluded.
| Acquired paid accounts | Direct: 80. Partner: 200. |
|---|---|
| Monthly customer payment | Direct: 50. Partner: 50. |
| Channel retained share, percent | Direct: 0. Partner: 30. |
| Monthly delivery cost per account | Direct: 14. Partner: 10. |
| One-time acquisition spending | Direct: 12000. Partner: 10000. |
| Partner obligation | The lower cost assumes the partner supplies integration and first-line support. Contract terms require verification. |
Your task. Compare contribution, acquisition cost and simple payback. Find the partner account counts needed to beat direct and to break even over three months. Recommend a channel and the terms you need before a pilot.
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