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Sell an AI quote assistant directly or through a scheduling partner?

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The partner brings more paid accounts but retains part of every payment. Compare contribution and acquisition payback, then negotiate the dependency behind the spreadsheet.

Updated Nov 2026 · Original practice questions with worked answers and teaching rubrics. Our editorial policy explains the sources, review process and limits.

Case briefRead the inputs, then make your call

Fictional quote-assistant channel choice. Figures are USD. Each cohort starts together and remains active for the comparison. Delivery costs include variable model, review and support work. Acquisition is one-time spending; fixed expenses are excluded.

Scenario inputs
Acquired paid accountsDirect: 80. Partner: 200.
Monthly customer paymentDirect: 50. Partner: 50.
Channel retained share, percentDirect: 0. Partner: 30.
Monthly delivery cost per accountDirect: 14. Partner: 10.
One-time acquisition spendingDirect: 12000. Partner: 10000.
Partner obligationThe lower cost assumes the partner supplies integration and first-line support. Contract terms require verification.

Your task. Compare contribution, acquisition cost and simple payback. Find the partner account counts needed to beat direct and to break even over three months. Recommend a channel and the terms you need before a pilot.

The partner brings more paid accounts but retains part of every payment. Compare contribution and acquisition payback, then negotiate the dependency behind the spreadsheet.

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