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AI features took our gross margin from 88% to 82% in a year. The CFO wants it back above 85%. What do you do?

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Figma reported exactly this drop, driven by AI hosting costs, and moved to enforce credit limits. Find which features and customers cost the margin, meter heavy use, and keep margin only where AI does not buy retention.

Updated Nov 2026 · Original practice questions with worked answers and teaching rubrics. Our editorial policy explains the sources, review process and limits.

Figma reported exactly this drop, driven by AI hosting costs, and moved to enforce credit limits. Find which features and customers cost the margin, meter heavy use, and keep margin only where AI does not buy retention.

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