A colleague proposes using AI-generated 'synthetic users' instead of interviewing real customers. What do you think?

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Synthetic personas are cheap and fast, and they tell you what a model thinks people might say. The interviewer wants a clear line between useful applications and evidence they cannot provide.

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Synthetic personas are cheap and fast, and they tell you what a model thinks people might say. The interviewer wants a clear line between useful applications and evidence they cannot provide.

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