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You have 60 customer interview transcripts and 2,000 support tickets. How would you use AI to synthesise them without losing rigour?

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AI can cluster thousands of comments in minutes, and it can also invent themes, flatten detail and overweight loud voices. The interviewer wants speed with traceability back to real quotes.

Updated Nov 2026 · Original practice questions with worked answers and teaching rubrics. Our editorial policy explains the sources, review process and limits.

AI can cluster thousands of comments in minutes, and it can also invent themes, flatten detail and overweight loud voices. The interviewer wants speed with traceability back to real quotes.

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