34In a test, telling shoppers up front that they were chatting with an AI cut sales. Legal insists on disclosure. What do you ship?▼hardNewIntercomElevenLabs◆ premiumHiding the bot is off the table in many markets and was never a good bet. Disclose on the first turn, then win back the lost sales by testing how you disclose and what the assistant does next.Practise this question →Read answer →
35A telecom with 360 million customers offers to give our paid AI tier free to all of them for a year. Do we take it?▼hardNewPerplexityGoogle◆ premiumTwo Indian telecom deals put AI subscriptions in front of hundreds of millions. Take it only with a cost cap, success measured on active users, and a billing and consent handoff agreed at signing.Practise this question →Read answer →
39Design the AI shopping assistant inside our marketplace app. The ads team wants sponsored products in its answers.▼expertNewAmazonFlipkart◆ premiumAssistant users buy 60% more often, which proves almost nothing. Ground every price in live data, separate paid placement from advice and measure lift with a holdout.Practise this question →Read answer →