localisation

Translation is the smallest part of multilingual AI UX. The interviewer wants script choice, code-mixing, voice, cultural norms, and honest handling of languages where quality is weaker.

A market-entry question where copying the US playbook fails. The interviewer wants segments, languages, pricing that works with inference costs, distribution and the competitive landscape.

Sovereignty wins procurement meetings, not renewals. Compete on local languages and voice, deployment control and open weights, use the public sector as the first channel, and track commercial revenue outside the subsidy.

A translated English eval set can miss code-switching, transliteration and local support needs. Decide what to sample in each language and who can judge the replies.