15Should we include AI features in our existing plans, or sell them as a paid add-on?▼mediumNewNotionAtlassianCanva◆ premiumA packaging decision with adoption, revenue and margin pulling in different directions. The interviewer wants the trade-offs and a structure that captures value without stalling adoption.Practise this question →Read answer →
29A large AI assistant now has an app directory. Should we build our product into it, and what do we keep off it?▼hardNewSpotifyBooking.comSwiggy◆ premiumThe assistant owns the user, the ranking and the payment rules. Ship a narrow app for discovery, keep the account and core workflow on surfaces you own, and measure incremental conversions with a holdout.Practise this question →Read answer →
33AI answers would reduce clicks on the surface that earns most of our revenue. Do we ship them?▼expertNewGoogleAmazonBooking.com◆ premiumIf you don't answer the question, someone else's assistant will. Ship behind a long holdout with revenue per session as the guardrail, and build the replacement monetisation before scaling.Practise this question →Read answer →