A large AI assistant now has an app directory. Should we build our product into it, and what do we keep off it?

The assistant owns the user, the ranking and the payment rules. Ship a narrow app for discovery, keep the account and core workflow on surfaces you own, and measure incremental conversions with a holdout.

Updated Nov 2026 · Original practice questions with worked answers and teaching rubrics. Our editorial policy explains the sources, review process and limits.