go to market

A market-entry question where copying the US playbook fails. The interviewer wants segments, languages, pricing that works with inference costs, distribution and the competitive landscape.

A positioning question where horizontal products face the model providers head-on and vertical products face smaller markets. The interviewer wants a framework and a choice.

Interrogate an impressive capability claim, choose a buyer and price the cost of being wrong before proposing a launch.

Compare the customer job, buyer and distribution advantage before choosing a separate brand, interface or P&L.

A launch question where positioning, pricing, evaluation and capacity all have to line up. The interviewer wants to see you avoid cannibalising the wrong tier and give developers what they need to adopt it.