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Should our AI startup build a horizontal assistant for everyone, or a vertical product for one industry?

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A positioning question where horizontal products face the model providers head-on and vertical products face smaller markets. The interviewer wants a framework and a choice.

Updated Oct 2026 · Original practice questions with worked answers and teaching rubrics. Our editorial policy explains the sources, review process and limits.

A positioning question where horizontal products face the model providers head-on and vertical products face smaller markets. The interviewer wants a framework and a choice.

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