15How would you use AI to reimagine search in a large shopping app?▼hardNewFlipkartAmazonShopify◆ premiumA strategy-sized design question. The tempting answer replaces the search bar with a chatbot. The scoring answer keeps fast keyword search for the shoppers who know what they want and uses AI for the shoppers who don't.Practise this question →Read answer →
40Users of our notes app save hundreds of pages and rarely find them again. Leadership wants an AI chat over everything. What do you build?▼mediumNewNotionGoogle◆ premiumPeople mostly find their own files by navigating, using search as a last resort. Keep navigation strong, bring related notes up while people write, and offer cited Q&A for when they can't remember where something is.Practise this question →Read answer →
24Would you fund an AI answer product with advertising? Choose a first experiment and calculate the economics.▼expertNewGoogleMicrosoftMeta◆ premiumSeparate sponsored placement from answer quality, account for publisher incentives and calculate revenue per eligible query.Practise this question →Read answer →
33AI answers would reduce clicks on the surface that earns most of our revenue. Do we ship them?▼expertNewGoogleAmazonBooking.com◆ premiumIf you don't answer the question, someone else's assistant will. Ship behind a long holdout with revenue per session as the guardrail, and build the replacement monetisation before scaling.Practise this question →Read answer →
13Design an AI answer engine that answers questions from the live web with citations.▼hardNewPerplexityGoogleMicrosoft◆ premiumSearch plus generation at consumer scale. The design has to deliver fresh, cited answers in a couple of seconds, resist manipulated pages, and keep cost per query viable.Practise this question →Read answer →
25Two search rankers look equally good offline. Would you use interleaving or an A/B test to choose one?▼expertNewGoogleMicrosoft◆ premiumCompare ranking preferences efficiently without mistaking a click preference for a retention or revenue result.Practise this question →Read answer →