distribution

The strategy question every AI application company faces. 'Better prompts' is not an answer. The interviewer wants a ladder of defensibility and a plan to climb it.

Compare the customer job, buyer and distribution advantage before choosing a separate brand, interface or P&L.

The partner brings more paid accounts but retains part of every payment. Compare contribution and acquisition payback, then negotiate the dependency behind the spreadsheet.

The assistant owns the user, the ranking and the payment rules. Ship a narrow app for discovery, keep the account and core workflow on surfaces you own, and measure incremental conversions with a holdout.

Two Indian telecom deals put AI subscriptions in front of hundreds of millions. Take it only with a cost cap, success measured on active users, and a billing and consent handoff agreed at signing.

Default placement buys reach, not users. Pay for activated users rather than shipped devices, refuse exclusivity, and gate renewal on activation and retention.